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we are was germany

Over 50 years experience in the sector, more than 3,000 hotel and kitchen equipment products and our fundamental promise: WAS Germany is ‘Where Service Begins’. We make your customers into the perfect hosts.

Heritage

1969
1976
2000
2011
2014
2019
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In 1969, Werner A. Schulz founded his eponymous company in Hamburg’s historic Speicherstadt warehouse district and worked tirelessly to establish the service concept that is still central to the company today.

The first printed catalogue, including pictures of a product range that already spanned several hundred products, was published in 1976 – a novelty for the industry.

In 2000, the company moved its headquarters to Rosengarten, a logistically perfect location to the south of the port of Hamburg. From the 10,000m² warehouse, products are shipped all over the world.

In 2011, focus shifted to the future as Werner A. Schulz transferred management of the company to his son Tim, who set about developing WAS Germany in an innovative manner.

In 2014, a modern, 20,000m² logistics hall was built just 1½ kilometres from the previous company headquarters, allowing much more potential and space for further internationalisation.

WAS Germany celebrated its big five-oh in 2019. To mark the anniversary, the family business is getting an image upgrade and, with it, the basis for yet another 50 years of success ‘Where Service Begins’.

What we do

We have been dedicated to supplying quality hotel and kitchen equipment for more than 50 years. Our extensive range and impeccable service ensure that your clients can be the perfect hosts. Indeed, excellent work with first-rate equipment makes for happy and satisfied guests.


 

How we do it

We have constantly refined our service over the last five decades of our company’s history, allowing us to offer bespoke solutions for our customers’ and partners’ most specific needs... Typical Hamburg values guide us – our service is honest and reliable, starting with the right people and the perfect equipment. This is what ‘Where Service Begins’ means.

Where we operate

Service made in Hamburg – B2B customers across the globe trust the products and services provided by WAS Germany.

#CallMeByMyFirstName

At WAS Germany, we value a professional yet personal attitude. Being on first-name terms with everyone is an important aspect of our philosophy, and we want to extend this to our customers and partners, so we are more than happy for you to address us using our first names. In this way, we create a basis for a trusting business relationship without being tied down to conventions of formality from the outset. However, if you would prefer us to address you more formally, it’s not a problem. Just let us know!

customer voices

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Stefan Witt, GENERAL MANAGER

“The better the service we offer, the better that of our customers can be.”

3 good reasons

3

Sales support: Achieve more together – we support your sales with bespoke solutions.

1

Comprehensive product range: A diverse range of more than 3,000 products, all from one source.

2

Bespoke packaging: We package your dropshipping orders according to your needs, which fosters trust in our services.

3

Sales support: Achieve more together – we support your sales with bespoke solutions.

1

Comprehensive product range: A diverse range of more than 3,000 products, all from one source.

Only if your supplier provides you with good service can you do the same for your customers. This is why we say that WAS Germany is ‘Where Service Begins’. We are constantly working to improve the services we offer our partners and customers. For example, we provide targeted support to help them grow their businesses. To do this, we offer comprehensive dropshipping solutions and are working towards interlinking your systems and ours closely. 

Contact our team and find out what other services WAS Germany has to offer.

20.000m²

Space for more than 3,000 products and 50 years of expertise

Meet the 

Team

From shipping to sales – we have the right people on board in every area. Our team is a colourful and motivated mix, ensuring that you can always receive the best service.

“As one of the leading suppliers of hotel and kitchen equipment, we have to make sure the product and our figures are right. This is what my team and I work on every day.”

Johannes

Head of Finance & Tax

“Only by constantly developing and adapting ourselves and our logistics processes we can continue to meet our customers' requirements quickly and, above all, efficiently.”

Tom

Head of Logistics

“My job is to know the customers’ needs before they do. You have to be able to think like they do if you want to offer them the best service possible.”

Celina

National Sales

“For me, service is so much more than just a telephone call – it starts with product samples and the correct advice and ends with happy hosts.”

Nadja

International Sales

“A company with traditional values that’s been able to stay young and innovative? That’s exactly what I found at WAS Germany.”

Jana

Trainee

“Alongside with my colleagues, I make sure that our partners have everything they need to carry out their marketing strategies on a daily basis.”

Caroline

Marketing

“As one of the leading suppliers of hotel and kitchen equipment, we have to make sure the product and our figures are right. This is what my team and I work on every day.”

Johannes

Head of Finance & Tax

“Only by constantly developing and adapting ourselves and our logistics processes we can continue to meet our customers' requirements quickly and, above all, efficiently.”

Tom

Head of Logistics

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keep calm & call us

Sometimes, you just need to know more. If you have any questions regarding our products or services, feel free to contact us. Fields marked with * are mandatory.

National Orders

+49 4108 4188 50

International Orders

+49 4108 4188 55

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